When the google opened the google earth service, people were stunned by enabling to see the earth on God's view. Furthermore, people go crazy as the google share the source of the map for FREE.
From now on, there are many variation of the google earth customized each one's needs. For example, some want to pin their nationwide chicken franchise on the map. They embed some codes about the location of chicken shops on the open source of the google earth. We call it API, Appilcation Progamming Interface.
By using API, unskillful people also can make their own program after a little discipline. API change the world. It's a great tool to encourage people to express their creative thinking.
Here are two websites offering fancy goods for your blog:
widgetbox.com
widgetbank.daum.net
wzdfactory.com
We call the fancy goods widget or gadget. Based on the dictionary, a gadget means a small machine or device which does something useful. You sometimes refer to something as a gadget when you are suggesting that it is complicated and unnecessary. The definition of a widget is nothing different with that of a gadget.
People make a widget, and share it with many and unspecified persons for advertisement, volunteer, or even just fun. Besides, some groups use a widget for making money. I'm also adding some of those on my blog.
First enjoy it, sencond embed our creative thinking in a widget. Furthermore, it will spread around. Therefore, we can share our creative thinking.
Thursday, August 27, 2009
The Snowball
I can't wait to read it. I found it in USAG -yongsan library, Seoul. It is The Snowball. The book is a biography about Warren Buffett by Alice Schroeder. Warren Buffett say this on the book:"Life is like a snowball. The important thing is finding wet snow and a really long hill"I'm amazed and excited at the volume of the book, more than 900 pages. It takes a couple of weeks to read through the book. There is, however, my EVEREST I have to overcome.
Wednesday, August 26, 2009
Platform Thinking
I usually don't like a middleman, especially I hate a real estate broker. They are the typical example of becoming moral hazard easily in the information asymmetry.
I understand that the middleman has information capability connecting with both seller and buyer, besides they are important information hubs. However, they are impatient of sharing their data because they are afraid of losing their dominant position. That's reason why they're easy to fall into greed for dominating.
Their fears are groundless. The world is changing. Our problems is much more complicate and fussier than before. It's hard to solve those problems by one brain. According to Wikinomics, people would like to contribute to the community.
Collaborationism blow up now.
At this state, what the middleman should do? Should they adhere to the old way keeping barrier or change to open it?
Here is a good example, instead of answering. Innocentive.com connects companies, academic institutions, public sector and non-profit organizations, all hungry for breakthrough innovation, with a global network of more than 180,000 of the world's brightest minds on the world's first Open Innovation Marketplace.
That's the platform thinking. Innocentive read both opportunity and risk on open innovation marketplace. But, they succeed in their business model by enabling solvers to receive professional recognition and financial awards for solving R&D challenges. It also works for ensuring organization sharing their difficult question to get a right answer. Innocentive satisfy both side with incentive and assurance.
Go back to the middleman problem. There are the billion of middleman on the whole kind of area. It means there are potential marketplaces if the middleman share their data to the public. Instead of commision, the middleman will get an advanced data from a bunch of traffic. The middleman can make higher value by processing the advanced data. I call it the value-up strategy.
I understand that the middleman has information capability connecting with both seller and buyer, besides they are important information hubs. However, they are impatient of sharing their data because they are afraid of losing their dominant position. That's reason why they're easy to fall into greed for dominating.
Their fears are groundless. The world is changing. Our problems is much more complicate and fussier than before. It's hard to solve those problems by one brain. According to Wikinomics, people would like to contribute to the community.
Collaborationism blow up now.
At this state, what the middleman should do? Should they adhere to the old way keeping barrier or change to open it?
Here is a good example, instead of answering. Innocentive.com connects companies, academic institutions, public sector and non-profit organizations, all hungry for breakthrough innovation, with a global network of more than 180,000 of the world's brightest minds on the world's first Open Innovation Marketplace.
That's the platform thinking. Innocentive read both opportunity and risk on open innovation marketplace. But, they succeed in their business model by enabling solvers to receive professional recognition and financial awards for solving R&D challenges. It also works for ensuring organization sharing their difficult question to get a right answer. Innocentive satisfy both side with incentive and assurance.
Go back to the middleman problem. There are the billion of middleman on the whole kind of area. It means there are potential marketplaces if the middleman share their data to the public. Instead of commision, the middleman will get an advanced data from a bunch of traffic. The middleman can make higher value by processing the advanced data. I call it the value-up strategy.
The Art of War
The art of war(손자병법) is a Chinese military treatise that was written by Sun Tzu(손무) in the 6th century BC. The Art of War is one of the oldest and most successful books on military strategy in the world.
As focusing that Sun Tzu tried to figure out an optimum solution under many constraints like a food capacity and a number of soldiers, we call the Art of War "Operations research" in modern science terminology. But, Sun Tzu didn't focus on the tactics, also on person's mental attitude conducting a war.
If you know your enemy and yourself, you can win every battle.This is one piece of his Analects. As he said, he always emphasize military intelligence.
As focusing that Sun Tzu tried to figure out an optimum solution under many constraints like a food capacity and a number of soldiers, we call the Art of War "Operations research" in modern science terminology. But, Sun Tzu didn't focus on the tactics, also on person's mental attitude conducting a war.
Tuesday, August 25, 2009
The Compass of Zen
My parents are believers in Buddhism. I went to a preschool run by a small Buddhist temple. I learned not regular courses like Hangeul(the Korean Alphabet), simple counting, and manners, but also Buddhist culture like the tea cult, meditation, and the way of bow politely.
I'd like to go Hwagyesa where my family go to. Like a normal temple, Hwagyesa also nestles in the valley, Samgak Mountin. I enjoyed to take a path through a forest, smell a moist wood, and listen the sound of running water. When I was a boy, I regarded the temple as a playground.
On November 2004, my mother brought along me and my older brother to attend a funeral of one monk. His Buddhist name is Seung Sahn(숭산). He was the head monk of the Hwagyesa. I didn't recognize that he is renowned for virtues and one of the four great monks in the whole world, who are Dalai Lama, Thick Nhat Hanh, and Maha Ghosananda. Besides, Seung Sahn became more generally known as founder of Zen centers in the United States. Here is the name of Zen centers which Seung Sahn founded:
The Dharma Zen Center in Los Angeles, the Choqye International Zen Center and the Empty Gate Zen Center in New York City, and the Providence Zen Center in Cumberland.
When Seung Sahn was engaged in missionary work in United States, he met one smart American grad student at Havard, who become a monk later days. His Buddhist name is Hyon Gak(현각).Both of monks, Seung Sahn and Hyon Gak, wrote a book, The Compass of Zen(선의 나침반1,2)
They tried to explain about Hinayana Buddhism(소승불교), Mahayana Buddhism(대승불교), and Zen Buddhism(선불교) in a luminous remark. But it maybe still hard to understand to a novice because of an irrelevant answer.
When googling about Zen, there are definition and a bunch of links and data. Those are right. And those are not right. There is Zen. But, Zen is empty. There is not Zen.
I'm still confused, but only I don't know.
Seung Sahn didn't say what is Zen. But, he just snap down his table with a BANG!
Stunning Presentaion Tool
Below is Jeff Jarvis’ presentation, which he made using new software from Prezi. Just click within the screen and advance to the next slide.
Click here to see the presentation full-screen.
Sunday, August 23, 2009
Sigmund Freud
I read two books about psychoanalysis. One is a Korean version of the interpretation of dreams(꿈의 해석 in Korean), the masterpiece of Sigmund Freud, translated by Lee Hwan and the other is the conversation with Sigmund Freud(프로이트와의 대화) written by Lee Chang Jae.
Today, many of scientists and scholars acknowledge Freud's works and admire his effort. However his life didn't run in a groove when he conducted researches.
After looking through his story and recognizing his work, I think he is also one of the paradigm shifter like Galileo Galilei found the Copernican theory, Darwin found the evolution theory, and Einstein found the principle of relativity.
When he set up the psychoanalysis, the society couldn't admit his theory. Because of strong religious atmosphere and ethical custom, some of his theory couldn't be accepted. But he never frustrate. Rather, he keep working hard on his way, and finally he established the psychoanalysis.
Today, many of scientists and scholars acknowledge Freud's works and admire his effort. However his life didn't run in a groove when he conducted researches.
After looking through his story and recognizing his work, I think he is also one of the paradigm shifter like Galileo Galilei found the Copernican theory, Darwin found the evolution theory, and Einstein found the principle of relativity.
When he set up the psychoanalysis, the society couldn't admit his theory. Because of strong religious atmosphere and ethical custom, some of his theory couldn't be accepted. But he never frustrate. Rather, he keep working hard on his way, and finally he established the psychoanalysis.
Marketing Strategy keep Evolving
After reading WWGD(Here is a realated story), I add Jeff Jarvis' blog, buzzmachine.com on my google reader. I get inspiration from his insight.
He introduced the new book, The Chaos Scenario, on his blog. Bob Garfield, the author of the book, said that traditional media and marketing are going to collapse, and so we need to prepare in a digitally connected, Post-Media age.
By the way, he does not suggest some idea on the book, but also show how it works.
He designs a cool widget enabling purchase, I'll embed it here:
Actually, this is not my first time observing this kind of book promotion. One of the my favorite masters, Seth Godin used viral marketing strategy when he published his book Purple Cow.
His strategy made a great hit that Purple Cow was ranked on Amarzon.com even before publishing.
Just like Seth Godin's word
After publishing Purple Cow at 2003, almost 6 years have passed. Times change, and Marketing Strategy keep evolving.
He introduced the new book, The Chaos Scenario, on his blog. Bob Garfield, the author of the book, said that traditional media and marketing are going to collapse, and so we need to prepare in a digitally connected, Post-Media age.
By the way, he does not suggest some idea on the book, but also show how it works.
He designs a cool widget enabling purchase, I'll embed it here:
Actually, this is not my first time observing this kind of book promotion. One of the my favorite masters, Seth Godin used viral marketing strategy when he published his book Purple Cow.
His strategy made a great hit that Purple Cow was ranked on Amarzon.com even before publishing.
Just like Seth Godin's word
"Transform your business by being remarkable",Bob Garfield transform viral marketing by using widget, it's fully remarkable.
After publishing Purple Cow at 2003, almost 6 years have passed. Times change, and Marketing Strategy keep evolving.
Saturday, August 22, 2009
Darwinism To Business, and YOU
Fortune 500 publishes the annual ranking of America's largest corporations. Here is the list from 1955 to 2009. The ranking of top 100 is not too many changed, but there is a little fluctuation. When the dinosaur company show up on the list for a decade, no one expect they're going to collapse.
However, it is truth that after sunrise, there is sunset. As looking through and comparing the list year-by-year, you can figure out who is going upward and who is going downward.
According to Charles R. Darwin who is famous for the Origin of the Species, what the last survives is not the strong, but the adaptation. Some dinosaur companies which once ruled the the world fail to read the change.
There are a few reasons. Some of them rested on their laurels, or other went to too far away from their capability because of greed.
Darwinism could be applied to personal career, too. The mass of niches control the world these days. Each person is able to have their brand power by using various PR tool.
Let me think,,
However, it is truth that after sunrise, there is sunset. As looking through and comparing the list year-by-year, you can figure out who is going upward and who is going downward.
According to Charles R. Darwin who is famous for the Origin of the Species, what the last survives is not the strong, but the adaptation. Some dinosaur companies which once ruled the the world fail to read the change.
There are a few reasons. Some of them rested on their laurels, or other went to too far away from their capability because of greed.
Darwinism could be applied to personal career, too. The mass of niches control the world these days. Each person is able to have their brand power by using various PR tool.
Let me think,,
How often reintroduce myself?
Friday, August 21, 2009
They launched something, But..
I just knew POSTECH launched service offering the video of open lecture on their media website. This is av.postech.ac.kr
However,, I'm afraid to say that's suck... it doesn't mean they are really suck. I think they could be better, and should be. But they've been not yet, even though they could afford to be cool.
I know they have high quality open lectures, forums run by a various research centers, and notable faculties. Most of all, they have the great reputaion for top-notch science school.
For example, the university has grown into an institution that is known for its research and its professors have written an average of 4.4 SCI (Science Citation Index) research papers per professor in 2005. Earnings from research conducted at POSTECH total 435 million won ($370,000) per faculty a year ,according to Koreaherald 15Mar2007. Article 1:POSTECH Spent Most Money on Students [The Chosun Ilbo 23Sep2008], Article 2: Kaist takes back No. 1 spot from Postech in rankings[JoongAng Daily 29Sep2008]
That's reason why they can afford to gather good enough videos more. They need to live up to their reputation.
However,, I'm afraid to say that's suck... it doesn't mean they are really suck. I think they could be better, and should be. But they've been not yet, even though they could afford to be cool.
I know they have high quality open lectures, forums run by a various research centers, and notable faculties. Most of all, they have the great reputaion for top-notch science school.
For example, the university has grown into an institution that is known for its research and its professors have written an average of 4.4 SCI (Science Citation Index) research papers per professor in 2005. Earnings from research conducted at POSTECH total 435 million won ($370,000) per faculty a year ,according to Koreaherald 15Mar2007. Article 1:POSTECH Spent Most Money on Students [The Chosun Ilbo 23Sep2008], Article 2: Kaist takes back No. 1 spot from Postech in rankings[JoongAng Daily 29Sep2008]
That's reason why they can afford to gather good enough videos more. They need to live up to their reputation.
Beyond YouTube
I think YouTube.com is the biggest Internet video platform. Now it's run by the google, the god of the WWW. Through the whole world, more than a thousand of UCC(User Created Contents) are updated daily. There are a bunch of varieties such like personal life, street report, academic, art, music video, reproduced program, and of course porn. The world is wildly exited at surfing YouTube.
At Internet video portal was in its youth, people felt thirsty for enjoying UCC. YouTube is quite well designed for unskillful people to play it. So, YouTube have been soon filled. There is few guidelines. As looking through category, it's the large percentage that reproduced programs, hot music videos, and sexual stuffs. That's reason why YouTube now make sort of bottom line.
As I mention ahead, from now on the quantity doesn't matter, but the quality. The problem is related to both the consumer and the producer. The consumer considers the verified video, not rerereproduced stuff just made without any edit. Also, the producer is worry that their devoted video is placed next by porn.
Some web engineers find out that problem. There are some good enough video portals.
I sometimes surf researchchannel.org in order to listen a voice of scholar. There are a lot of institutes, research centers, business companies, and universities take a participation to upload valuable videos into researchchannel. Here is the list of contributors.
If you think researchchanel is a little bit boring and unattractive because too academic, I highly encourage ted.com. Ted.com is really cool. TED stands for Technology, Entertainment, and Design. They said their mission is Spreading ideas. They hold annually TED Conference and award TED Prize and $100,000 in order to stimulate participation.
Also, here is another online video market player, hulu.com. It founded in March 2007, with NBC Universal of GE, FOX of News Corp., and the Walt Disney Company. Hulu's market concept is to help people find and enjoy the world's premium video content. Here is review about 'Growth and expandability of Hulu.com' from Camo's blog. Unfortunately, however, hulu.com offers video service only in America.
Actually, I had term project making business plan in a course of management. At that time, I and my buddies also thought about this kind of instructional video portal. We thought there are both sides around portal. One is video supplier, and other is video demander. We focused to the side of suppliers, because at least we needed to show something we can. We tried to contact some universities and noncommercial public broadcast like EBS. First of all, we contacted our university, POSTECH. At that time, my alma mater opened lectures from famous speakers like Nobel Prize laureates in series, celebrating the university has been open for 20 years. However, they hesitate to join us. I think they might worry who's going to take the proprietary rights of the lecture. Who is that among our portal, university, and speakers?
I think university should have been more brave and cool. Spreading idea is one of what we would like the university to do. It's not commercial business area, but it's good enough opportunity to say WE ARE COOL!
[관련글]
[매경]TED 콘퍼런스: 18분의 매직
At Internet video portal was in its youth, people felt thirsty for enjoying UCC. YouTube is quite well designed for unskillful people to play it. So, YouTube have been soon filled. There is few guidelines. As looking through category, it's the large percentage that reproduced programs, hot music videos, and sexual stuffs. That's reason why YouTube now make sort of bottom line.
As I mention ahead, from now on the quantity doesn't matter, but the quality. The problem is related to both the consumer and the producer. The consumer considers the verified video, not rerereproduced stuff just made without any edit. Also, the producer is worry that their devoted video is placed next by porn.
Some web engineers find out that problem. There are some good enough video portals.
I sometimes surf researchchannel.org in order to listen a voice of scholar. There are a lot of institutes, research centers, business companies, and universities take a participation to upload valuable videos into researchchannel. Here is the list of contributors.
If you think researchchanel is a little bit boring and unattractive because too academic, I highly encourage ted.com. Ted.com is really cool. TED stands for Technology, Entertainment, and Design. They said their mission is Spreading ideas. They hold annually TED Conference and award TED Prize and $100,000 in order to stimulate participation.
Also, here is another online video market player, hulu.com. It founded in March 2007, with NBC Universal of GE, FOX of News Corp., and the Walt Disney Company. Hulu's market concept is to help people find and enjoy the world's premium video content. Here is review about 'Growth and expandability of Hulu.com' from Camo's blog. Unfortunately, however, hulu.com offers video service only in America.
Actually, I had term project making business plan in a course of management. At that time, I and my buddies also thought about this kind of instructional video portal. We thought there are both sides around portal. One is video supplier, and other is video demander. We focused to the side of suppliers, because at least we needed to show something we can. We tried to contact some universities and noncommercial public broadcast like EBS. First of all, we contacted our university, POSTECH. At that time, my alma mater opened lectures from famous speakers like Nobel Prize laureates in series, celebrating the university has been open for 20 years. However, they hesitate to join us. I think they might worry who's going to take the proprietary rights of the lecture. Who is that among our portal, university, and speakers?
I think university should have been more brave and cool. Spreading idea is one of what we would like the university to do. It's not commercial business area, but it's good enough opportunity to say WE ARE COOL!
[관련글]
[매경]TED 콘퍼런스: 18분의 매직
Sunday, August 16, 2009
Tour vs. Trekking
Trekking is getting more popular outdoor recreation. Beyond just taking photos of foreign world, people would like to experience the real different world. For example, they want to eat a restaurant where local people usually go, not just a restaurant where tour magazine recommend. Just seeing cannot satisfy tourists now. They prefer touching rather than watching. We are living in TUI(Tangible User Interface), not GUI(Graphical User Interface).
According to this trend, I think tour service also will be changed.
There is good example that I said. That is SunTrek.
I have trekked along the east side of the North America with Suntrek. I took a round from New York City to Washington DC, Philadelphia, Niagara fall, Toronto, Montreal, Quebec, Connecticut, Boston, and New York City again for 2 weeks. I experienced and learned from this trekking rather than a normal backpack trip.
Danish family, me, Austrian family, and Australian sisters(from left to right)
According to this trend, I think tour service also will be changed.
There is good example that I said. That is SunTrek.
I have trekked along the east side of the North America with Suntrek. I took a round from New York City to Washington DC, Philadelphia, Niagara fall, Toronto, Montreal, Quebec, Connecticut, Boston, and New York City again for 2 weeks. I experienced and learned from this trekking rather than a normal backpack trip.
Danish family, me, Austrian family, and Australian sisters(from left to right)
Be Guru? Be Guru!
According to wikipedia, a guru is one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to guide others.
These days, we regard professional opinion leaders as gurus. They are multi players in the professional area like scholar,professor, author, entrepreneur, consultant, investor, or journalist.
Here is a few names of gurus who you can surely recognize:
Seth Godin, Tom Peters, Jim Rogers, Warren Buffet, Bill Gates, George Soros, Steve Jobs, Jack Trout, Thomas L. Friedman, Peter Drucker, Michael Bloomberg, Alvin toffler, Eric Schmidt, Al Gore
They are all hot Icons. Even only their names have brand power. As long as they mention briefly about issues of politic, economic, strategic management, or globalization, a mess of broadcast media goes crazy about their words. They have opinion power. They know how to rule the world. They have an insight into where the world will go future. They have universal followers.
However, from now on there are brand new engines, who possibly become guru. They are young barely shave. We call them G-generation(Google-generation).
For example, Mark Zuckerberg who is the founder of facebook.com, Tom Anderson who is the founder of myspace.com, Evan Williams who is founder of twitter.com.
From the pioneer day their business rocket high. They were born at web 1.0 and are growing up at web 2.0. It's the third hand for them to connect the internet.
We need more new engines in a lots business areas.
These days, we regard professional opinion leaders as gurus. They are multi players in the professional area like scholar,professor, author, entrepreneur, consultant, investor, or journalist.
Here is a few names of gurus who you can surely recognize:
Seth Godin, Tom Peters, Jim Rogers, Warren Buffet, Bill Gates, George Soros, Steve Jobs, Jack Trout, Thomas L. Friedman, Peter Drucker, Michael Bloomberg, Alvin toffler, Eric Schmidt, Al Gore
They are all hot Icons. Even only their names have brand power. As long as they mention briefly about issues of politic, economic, strategic management, or globalization, a mess of broadcast media goes crazy about their words. They have opinion power. They know how to rule the world. They have an insight into where the world will go future. They have universal followers.
However, from now on there are brand new engines, who possibly become guru. They are young barely shave. We call them G-generation(Google-generation).
For example, Mark Zuckerberg who is the founder of facebook.com, Tom Anderson who is the founder of myspace.com, Evan Williams who is founder of twitter.com.
From the pioneer day their business rocket high. They were born at web 1.0 and are growing up at web 2.0. It's the third hand for them to connect the internet.
We need more new engines in a lots business areas.
Saturday, August 15, 2009
¿Hablas tú español?
Hola, Señor, Señora y Señorita.
Encantado.
Me llamo Jihoon Roh. Soy Coreano. Tengo veintidos años. Llevo en Seoul, Corea. Llevo casi veintiuno años aqui.
Llevo dos semanas estudiando español, pero todavía no hablo bien espñol.
Quiero estudiar el español.
I´d like to write these in Spanish. Let´s see below:
Hello, Mr., Mrs. and Ms.
Nice to meet you.
My name is Jihoon Roh. I´m Korean. I´m 22 year old. I live in Seoul, Korea. I'm living hear almost 21 years.
I'v studied Spanish for 2 weeks, but I can't speak Spanish very well.
I'd like to study Spanish.
That's what I want to say in Spanish.
I'm studying with a Spanish language text book and cassette tapes.
I will update what I learned about Spanish. It will be written in both Spanish and English.
Encantado.
Me llamo Jihoon Roh. Soy Coreano. Tengo veintidos años. Llevo en Seoul, Corea. Llevo casi veintiuno años aqui.
Llevo dos semanas estudiando español, pero todavía no hablo bien espñol.
Quiero estudiar el español.
I´d like to write these in Spanish. Let´s see below:
Hello, Mr., Mrs. and Ms.
Nice to meet you.
My name is Jihoon Roh. I´m Korean. I´m 22 year old. I live in Seoul, Korea. I'm living hear almost 21 years.
I'v studied Spanish for 2 weeks, but I can't speak Spanish very well.
I'd like to study Spanish.
That's what I want to say in Spanish.
I'm studying with a Spanish language text book and cassette tapes.
I will update what I learned about Spanish. It will be written in both Spanish and English.
What Would Google Do?
If you have fun reading both below books: "The Long Tail" - Chris Anderson and Wikinomics- Don Tapscott and Anthony D. Williams, I highly recommend this book, "What Would Google Do(WWGD)" - Jeff Jarvis.The book said that Google is the U.S. steel in our era.
During the Industrial Revolution, U.S. steel have been a mother of value. Those days every companies made vehicles, arms, and infrastructures like buildings, harbors, and dams using steel U.S. steel produced.
However, from now on Google is a mother of value. Google isn't any more the world biggest internet search engine but the world biggest knowledge company. The more we google, the smarter google is. Not only mass company, but also mass of niches will effect others' life style. For example, facebook.com or twitter.com is built by mass of niches. Google help the mass of niches to do their business.
First of all, the book said what google rules.
RELATIONSHIP + PUBLICNESS + OPENNESS + PLATFORM WAY = GOOGLE
Second, the book guess what if google ruled the world.
What if people who working for Media, Advertising, Retail, Utilities, Manufacturing, Service, Money, Public welfare, and Public Institions thank google way? There would be some amasing compaies like the Google Times, Google Shop, GT&T, Googlemobile, Google air, Google Capital, Google Hospital, and Google U.
We don't need to be google, but we need to know how to make value through google.
Sunday, August 09, 2009
Gwanhwamun Square
Damn libaray computer doesn't work for Hanguel..
I don't know the reason why. After setting hanguel, some is working, other is not. How can I blame a silly computer,it's all up to my bad computer skill.
Anyway, I, Bro.Yoon, and Bro. Jun met at Sinchon. After meeting, I went to nice restaurant with Bro. Yoon. And then, we went to Gwanhwamun square. There were the crowd enjoying photoes and taking a walk with family.
When I was young, I only could see the statue of General Yi, sun shin inside a vehicle running a way. However, thanks to Seoul Metropolitan Government, from now we could look at him under his feet.
There is more detail information about Gwanghwamun square.
http://seoulvillage.blogspot.com/2008/11/gwanghwamun-square.html
I don't know the reason why. After setting hanguel, some is working, other is not. How can I blame a silly computer,it's all up to my bad computer skill.
Anyway, I, Bro.Yoon, and Bro. Jun met at Sinchon. After meeting, I went to nice restaurant with Bro. Yoon. And then, we went to Gwanhwamun square. There were the crowd enjoying photoes and taking a walk with family.
When I was young, I only could see the statue of General Yi, sun shin inside a vehicle running a way. However, thanks to Seoul Metropolitan Government, from now we could look at him under his feet.
There is more detail information about Gwanghwamun square.
http://seoulvillage.blogspot.com/2008/11/gwanghwamun-square.html
Friday, August 07, 2009
Predictably Irrational
행동경제학분야 책읽기의 세번째 책 [Predictably Irrational - Dan Ariely]
Dan Ariely 교수의 능숙한 입담과 행동경제학 실험에 대한 이야기들이 딱딱할 수 있는 경제학 분야를 재미있게 녹여내고 있다. Dan Ariely 교수가 서술 방식을 빌어 쳅터 별로 간단히 요약해 보겠다.
요약에 앞서 본 게시물의 모든 내용의 권한은 Predictably Irrational의 출판사 및 저자 Dan Ariely에게 있음을 밝힌다.
1. The Truth about Relativity
(1) 00인터넷 신문 구독료 - 5,000원
(2) 00신문 구독료 - 30,000원
(3) 00신문 및 00인터넷 신문 구독료 - 30,000원
이란 제안을 받는다면 어떤 옵션을 선택할 것인가?
본 설문조사지를 자세히 살펴보면 무엇인가 모순이 있어보인다. 바로 옵션 (3)이 옵션 (2)보다 월등히 우월한 조건이다. 이에 따라 사람들은 옵션 (3)을 선택했을때 상대적으로 올바른 선택을 했다는 착각에 빠지게 된다. 바로 옵션(2) 같은 것을 Decoy(미끼)라 부르며 이를 Decoy effect라 한다.
이는 우리가 판단을 내릴 때 절대적인 가치보다는 상대적인 가치에 치중하여 생각을 하기 때문이다. 본문에서 저자는 "Thinking broadly is not easy, because making relative judgements is the natural way we think."라고 이야기 한다.
올바른 Decoy를 사용하기 위해서는 Decoy가 의도하는 옵션과 확실하게 비교가능 해야 한다.
옆의 착시 현상 그림에서 힌 원 주변의 검은 원들이 Decoy이다.2. The Fallacy of Supply and Demand
제품의 가격이 판매자의 판매가와 수요자의 입찰가 사이에서 결정된다는 것이 경제학의 원론이다. 하지만 사람들은 때때로 이유없이 높은 가격에 현혹 된기도 한다.
이를 Arbitrary coherence(임의의 일관성)이라 부른다. 이는 오리 새끼의 경우 태어났을 때 처음 본 움직이는 물체를 자신의 부모라 여기고, 이 사실을 끝까지 믿는 다는데서 유례한다.
오리와 같이 사람들도 정보가 결여되어 있는 상품을 고를 때 여러 상품들의 내적 가치보다는 높은 가격에 현혹되어 의사 결정을 내린다. 한 예로, 유아용품의 경우 부모들의 안전에 대한 극심한 주의로 인해 높은 가격의 유아 용품일 수록 더욱 잘 팔린다.
3. The Cost of Zero Cost
사람들은 $2 보다 $1이 1만큼 저렴한 것과 $1보다 $0이 1만큼 저렴한 사실을 같게 받아 들이지 않는다. $0는 FREE!!라는 압박감으로 밀려온다.
(1) 10,000원 짜리 인터파크 상품권을 무료로 판매
(2) 20,000원 짜리 인터파크 상품권을 7천원에 판매
대부분의 사람들은 즉각적인 대답을 요구 할때 옵션 (1)을 선호하는 경향을 보인다. 사실 옵션 (2) 를 선택할 경우 실질적인 이득은 13,000원으로 옵셥 (1)보다 3,000원 높은데도 말이다.
4. The Cost of Social Norm
Dan Ariely에게 세계를 두 개로 불리하라고 하면 아마 그는 Social Norm과 Market Norm으로 나눌 것이다. Social Norm은 이해관계를 따지지 않는 가족 혹은 친구간의 사이를 뜻한다. 반면 Market Norm은 서로의 이해관계를 따지고 화폐라는 단위로 평가되는 사이를 뜻한다.
가끔 우리는 상대방의 호의를 Market Norm으로 받아드려 둘 사이의 껄끄러운 관계를 만들곤 한다. 예를 들어, 장모님의 맛있게 해주신 명절 음식에 "얼마드리면 되요?"라고 물어본다면,, 과연 내년 명절에도 장모님께서 해주시는 명절 음식을 먹을 수 있을까?
몇몇 기업들의 경우 Market Norm으로 구성된 기업과 고객 혹은 기업과 직원들 사이의 관계를 Social Norm으로 전환하기 위해 부단한 노력을 한다. 그 이유는 이해 관계를 따지는 딱딱한 관계를 넘어서 더욱 친밀하고 서로에 대한 신뢰감을 높이기 위해서이다. 최근에는 twitter를 이용하여 이를 시행하는 기업들이 등장해 눈길을 끈다.
저자는 "Nation's productivity depends increasingly on the talent and efforts of its workers"라고 말하며 기업이 이러한 시도를 장려하고 있다. 한국의 미래도 인재 육성 및 인재 관리에 있다는데 주목하면 이 말은 우리에게 적용될 것이다.( 참고 Business Wants to Go Social_Fortune)
5. The Influence of Arousal
Dan Ariely 교수는 굉장히 야릇한 실험을 실행했다. 사람들이 성적으로 흥분이 될 경우 그 반대일 경우 보다 비 이상적인 판단을 내리기 쉽다는 결론을 도출 한다. 자세한 실험 과정 이야기는 책 내용을 참고하기 바란다.
6. The Problem of Procrastination and Self-Control
학기말 보고서의 제출 기한에 대해서
(1) 특정한 날짜를 공지하지 않은 경우
(2) 교수님이 특정한 날짜를 공지하고 학생들이 이 사실을 알 경우
(3) 본인 스스로 제출 날짜를 정해서 교수님께 이 사실을 알릴 경우
세 가지 옵션에 대해 실험 후 학기말 성적을 조사한 결과
(2)>(3)>(1)의 순으로 성적이 나타났다. 이에 대해 사람은 자제심이 있음에도 이를 잘 지키기 힘들다는 결론이다. 성적 순으로는 (2)이 (3)보다 앞서지만 인도적 차원에서 (3)을 장려하는게 좋다. 그 이유는 타의에 의한 행동보다는 자의에 의한 행동이 보다 낳은 의사결정이라는 사회적 통념에 기반한다.
그렇다면 흔들리는 자제심을 위해 몇가지 Nudge를 가해 보면 어떨까? 예를 들면, 보고서의 진행사항을 교수님께 보고 한다든지, 아니면 기한 제출 전까지 의무적으로 교수님과 1회이상 상담을 받도록 한다는 것 처럼 말이다.
7. The High Price of Ownership
남의 떡이 더 커 보인다는 옛말이 있지만, 저자는 정 반대의 의견을 제시한다.
삼성과 두산의 2009 코리안 시리즈 마지막 경기의 V.I.P. 석 2장이 있지만 예기치 못한 출장스케줄로 표를 날리게 된 두산팬씨는 Dan Ariely의 주선으로 표를 팔기로 했다. Dan Ariely의 표값으로 얼마를 생각하냐는 물음에 두산팬씨는 500,000원이라 말한다. 오십만원이라는 가격의 산출에 대한 질문에 두산팬씨는 "어릴 적부터 난 두산의 열렬한 팬이였고 두산이 진출한 코리안시스즈 결증 전은 내 삶의 큰 부분이다"라고 답했다.
이처럼 사람들은 자신이 소유한 물건에 자신만의 추억 혹은 애정을 가격에 반영해서 생각하는 경향이 있다. 오래되고 낡은 장롱에 어머니는 큰 가치를 부여하시곤 한다.
8. Keeping Doors Open
신라 화랑의 세속 오계중 하나인 임전무퇴가 있다. 이는 싸움에 나가서 물러서지 않는다는 말로 과거 중국의 한 장군은 전쟁터에 나가 돌아갈 배를 모두 부수고 조리도구를 모두 부수어 전쟁에 승리했다는 이야기가 있다.
이는 일반적인 우리의 의사결정 방법과 전혀 다르다. 대게 사람들은 우리가 선택할 수 있는 모든 사항을 두루 두루 고려해보고 선택하기를 선호한다. 예를 들어 우리는 아이가 어쩌면 그 분야에 천재적인 재능을 타고 났을 까봐 수영, 피아노, 태권도, 그림 등을 가르치고는 한다.
사람들은 가능하면 모든 가능성을 열어두려고 한다.
입시철이 되면 여러군대에 원서를 내는 경우를 볼 수 있다. 하지만 나는 이와는 반대로 내가 목표를 했던 대학 하나를 정해 놓고 그 대학에 합격 하기 위해 모든 방법을 강구했다. 지금 와서 생각하지만, 만약 그때 그 대학에 떨어졌더라면 그 때 차선책을 찾아 봤을 테지만, 그런일이 생기지 않아서 다행이다.
입시철이 되면 여러군대에 원서를 내는 경우를 볼 수 있다. 하지만 나는 이와는 반대로 내가 목표를 했던 대학 하나를 정해 놓고 그 대학에 합격 하기 위해 모든 방법을 강구했다. 지금 와서 생각하지만, 만약 그때 그 대학에 떨어졌더라면 그 때 차선책을 찾아 봤을 테지만, 그런일이 생기지 않아서 다행이다.
저자는 "What we need is to consciouly start closing some of our doors"라고 말하며 효율적인 의사 결정을 내리기 위해 몇가지에 집중하기를 권고한다.
9. The Effect of Expectations
두산팬씨가 축구팬씨와 두산과 현대의 코리안 시리즈 결승전으 관람하기위해 잠실구장을 찾았다. 경기는 9회말 7:8의 대 접전. 1점 차로 뒤지는 두산의 마지막 공격. 2아웃 1루 상황에서 4번 타자가 친 공은 쭉쭉 뻣어 파울선에 살짝 걸치면서 담장을 넘어갔다. 두산팬씨는 흥분을 감추지 못하고 환호성을 터트리며 축하한다. 하지만 축구팬씨는 "비디오 판독을 봐야되는거 아냐?" 라며 냉정하게 상황은 관망한다.
이처럼 사람은 우리가 기대하는 대로 느끼기 마련이다. 이에 대해서는 유명한 Coca Cola와 Pepsi의 Blinding taste 실험이 있다. 저자는 "Expectations change the way we perceive and appreciate experience"라고 이야기 한다.
10. The Power of Price
Placebo(위약)실험에 대해 들어본 적이 있을 것이다. 많은 과학자들은 Placebo effect에 대해 확실한 과학전 근거가 부족하다는 이유로 받아들이기를 거부한다. 하지만 종종 Placebo effect의 현상들은 우리 주변에서 찾아 볼 수 있다.
저자는 "Why a 50-cent aspirin can do what a penny aspirin can't"라는 질문을 던지면서 가격에 비례하여 성능이 더 좋을 것이라는 기대심리가 인간 내적인 병리작용에 영향을 미친 것으로 추정한다.
Saturday, August 01, 2009
Foolproof System
foolproof의 영영사전 뜻은 다음과 같다.
Something such as a plan or a machine that is foolproof is so well designed, easy to understand, or easy to use that it cannot go wrong or be used wrongly.
Foolproof System은 한글로 실수방지시스템이다. 본 시스템은 과거 제조현장에서 쓰이던 용어이다. 실수방지시스템은 크게 두가지로 나누어 예방과 주의로 나눌 수 있다. 첫째로 작업현장에서 발생할 수 있는 실수를 예방하기위한 기능과 둘째로 실수 발생시 빠른시간에 경고 알람의 소리나 빛의 점멸등을 방법으로 작업자의 주의를 끄는 기능이다.
이처럼 제조현장에서는 실수방지시스템을 이용하여 제품의 불량률을 낮추고 생산성을 높일 수 있었다.
"Nudge : Improving Decisions About Health, Wealth, and Happiness - Thaler, Richard H"를 읽으면서 선택의 자유를 침해하지 않으면서도 똑똑한 선택을 유도하는 부드러운 힘이란 Nudge는 제조현장의 Foolproof System의 세련된 말처럼 느껴졌다.
Foolproof 개념은 제조현장 뿐만아니라 공구 디자인을 비롯하여 신도시건설계획까지
방범위하게 적용될 수 있다. 한 예로 공항에서는 탑승객의 적정 수하물 크기를 검사하는데 시간이 걸리던 것을 줄이기 위해 Foolproof 개념을 적용했다. 즉, 공공장소에 55x38x20cm 부피의 사각 틀을 놓아 탑승객 스스로 수하물의 크기를 검사해 볼 수 있게 유도했다. 이와 유사한 예로는 놀이공원에서 놀이기구 탑승객의 신장제한을 위해 시설물 입구에 놓인 키 제는 기구들이 있다.
최근에는 Nudge와 같이 공공행정, 연금 상품 선택 등 공공분야에서 의사결정을 내리는데 있어서 보다 합리적인 결정을 내릴 수 있도록 유도하는데 활용되고 있다.
Something such as a plan or a machine that is foolproof is so well designed, easy to understand, or easy to use that it cannot go wrong or be used wrongly.
Foolproof System은 한글로 실수방지시스템이다. 본 시스템은 과거 제조현장에서 쓰이던 용어이다. 실수방지시스템은 크게 두가지로 나누어 예방과 주의로 나눌 수 있다. 첫째로 작업현장에서 발생할 수 있는 실수를 예방하기위한 기능과 둘째로 실수 발생시 빠른시간에 경고 알람의 소리나 빛의 점멸등을 방법으로 작업자의 주의를 끄는 기능이다.
이처럼 제조현장에서는 실수방지시스템을 이용하여 제품의 불량률을 낮추고 생산성을 높일 수 있었다.
"Nudge : Improving Decisions About Health, Wealth, and Happiness - Thaler, Richard H"를 읽으면서 선택의 자유를 침해하지 않으면서도 똑똑한 선택을 유도하는 부드러운 힘이란 Nudge는 제조현장의 Foolproof System의 세련된 말처럼 느껴졌다.
Foolproof 개념은 제조현장 뿐만아니라 공구 디자인을 비롯하여 신도시건설계획까지
방범위하게 적용될 수 있다. 한 예로 공항에서는 탑승객의 적정 수하물 크기를 검사하는데 시간이 걸리던 것을 줄이기 위해 Foolproof 개념을 적용했다. 즉, 공공장소에 55x38x20cm 부피의 사각 틀을 놓아 탑승객 스스로 수하물의 크기를 검사해 볼 수 있게 유도했다. 이와 유사한 예로는 놀이공원에서 놀이기구 탑승객의 신장제한을 위해 시설물 입구에 놓인 키 제는 기구들이 있다.최근에는 Nudge와 같이 공공행정, 연금 상품 선택 등 공공분야에서 의사결정을 내리는데 있어서 보다 합리적인 결정을 내릴 수 있도록 유도하는데 활용되고 있다.
기본적으로 Foolproof와 Nudge의 개념은 개개인들의 의사결정을 누군가가 생각하는 합리적이라는 방향으로 유도하는데 있다. 다수의 사람이 이용하는 공원, 도서관, 놀이동산 등의 공공장소에서 이와 같은 개념이 활용된다면 공공시설물 사용 및 관리에 도움이 될 것이다.
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