Jessi Hempel wrote a column, Google (Still) Loves YouTube on Fortune. After reading it, I'd like to share.
Despite a barrier YouTube faced up to(I mentioned it before, click here), Google keep investing into YouTube. Eric Schmidt, CEO of Google, regards Youtube as a data company, not a media company. Just like AdSense, they try to connect a video with advertisement by using an indirect way as well a direct way. For example, Some days later, it's going to happen that when people will watch how to cook a pumpkin pie for Thanksgiving day in Youtube, some kitchen products company would advertise their products.
These days, the barrier between online videos and TV channels doesn't matter. Both of them will be showed on a same device such as TVs, computer monitors, and even cell phone in a couple of years. And then, people will try to search and watch what they need, not just wait until broadcasting stations send it. Finally, YouTube will be a cash cow for Google.
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