Almost 3 years ago, a marketing professor had an open seminar. On the end of the seminar, the professor said that there is experience beyond service. And she showed this video.
It was quite interesting for me that I could remember the name of company, Dinner In The Sky. They have expanded their business area. They transform themselves as the events in the sky such as meeting, marriage, concert, and so on. I guess that some day people will invest the real estate in the sky.
Like this company, there are a lot of business items in experience industry. For example, there are trekking, scuba diving, space trip, and internship program. Actually, we experience everything by seeing, hearing, speaking, smelling, and touching. It means we can dig out hidden experience items as long as we keep trying. I see unlimited potential in experience area. However, make sure that developing items entirely differ from fiding items.
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