Weekly BIZ

Even though somebody accuse Chosun Ilbo of distorting public opinion, it's the truth that they are one of the most power of newspapers in Korea and they have the strong brand power as an opinion leader for the conservative groups. For example, I've read Chosun Ilbo for 20 years, because my grandfather used to subscribe it.

However, I'd like to recommend both business and economic sections on Chosun Ilbo. That's the Weekly BIZ. They make interview with the big name, such as CEOs and scholars using their brand power.

These day, Weekly BIZ launches the management consultation online office. 18 global professional coaches contribute to the online office. There are Philip Kotler, Orit Gadiesh, Don Tapscott, Tim Harford, and more. Here are detail profiles of them.

Here is a WeeklyBiz Feed. I added it on RSS reader and keep watching it. Let me review some articles later.

Susie Yoo, Head Hunter

The faster going into knowledge-base-industry, the more important recruiting the talent. Even some leading companies don't use a word 'recruiting' any more, but 'acquisition'. Here is my piece of writing to the readers' column of POSTECH TIMES. After this contributing, ironically Leman Brothers filed for bankruptcy protection under chapter 11 of the bankruptcy code, on 15 Sep 2008.

Anyhow, as many companies feel thirsty to find the talent fitting their company, the professional service firms in HR area are going to be busy. In many career consulting firms, I focused on You&Partners Inc. run by Susie Yoo(유순신). She is an established head hunter magnate. She took a part of big projects related with a multinational enterprise, a large domestic corporation, and a public institution. I first knew there is CEO who is consulting another CEOs with the book, 나는 희망을 스카우트 한다(I'm scouting hope). She suggests how to make your career remarkably using her stories on the book.

Here is a interview video with Mrs. Yoo.


In conclusion, I'd like to post her suggestion about the 11 Requirements to be Global Standard.

1. Great communication skill
2. Expertise in one's own area
3. Flexible think and mild interpersonal relationship
4. Don't hesitate to invest oneself
5. Building international networking
6. Finishing duty with integrity and responsibility
7. Fast decision maker between yes and no
8. Collecting information and using it proactively
9. Disciplining oneself without limit
10. Regarding oneself like owner
11. Conducting on the same pace with speed of thinking

Steve Kim, Most Successful Asian American

When I lounged around the Kyobo book store, the book I post up left side caught my step. I just wondered, 'Have I ever heard about his name, Steve Kim, famous as Bill Gates of Asia?' I have never heard of this before. I already held this book without my knowledge. I was curious who he is. And there is a small notice on the tail "Total royalties from this book will be donated to social welfare service." I can say that's why I chose it. I read his story doubtfully because I thought this book was a case of an exaggerative advertisement.

However, I was wrong. I was just a big fish in a little pond. In a few googling, I realize Steve Kim was chairman and CEO of Xylan Corporation(Here are some articles from LA Times) and he ranked the 9th on the America's 100 Top Asian Entrepreneurs.

Now he devotes himself to social welfare service for developing countries including the north Korea. Besides, he runs the scholarship foundation, Dream Hope Future.

I see Steve Kim as the great role model I want to follow. Although he had begun from the scratch, he has achieved success. And he doesn't forget to express his gratitude to the world. In conclusion, I don't believe God, but if somebody get mount on the top of the ladder those people would know they are selected to conduct the great duty. Steve Kim knows he is one of them.

Fortune Korea Launching

When posting Darwinism to business, and you, I made reference to Fortune. However, I don't know Fortune Korea was launched by Hankook Ilbo on April, 2009. Fortune Korea is a Korean version of Fortune. It is composed with both translation articles and Hankook Ilbo's articles. It is published every month.

I chose Fortune Korea as my first management magazine. I will review and post up some of articles in Fortune Korea.

History of Behavioral Economics

Below is my presentation, which I made using new software from Prezi. It was a little bit difficult than my thought, but after adapting myself to new software it would be fine.
Just click within the screen and advance to the next slide.

Click here to see the presentation full-screen.

Here is my presentation script at LanguageCast MultiLingua.

Also, I embed my first recording result powered by Sun,Hyunwoo from LanguageCast MultiLingua on 15Jan.


If you want to listen more from other people, please click here.

Learning Korean

Sun, Hyunwoo is one of my awesome motivators. He runs some blogs and websites. Someday in 3 years ago, a senior recommended Hyunwoo's blog why-be-normal.com. Taking this opportunity, I began to keep watching him. When I first visited his blog, he had interesting about learning foreign languages like Japanese, Chinese, as well as English. He has bloged what he learn, how to learn foreign languages, and even how to live in web2.0 ecosystem. Now he is named as 2008 power blog by NAVER, the first search engine company in Korea. He started from scratch, but he achieves good. And he keep running to great.

Here is his self-introduction in youtube.


Also here is website's list run by Mr.Sun.
1. koreanclass101.com
Mr.Sun uploads podcasts of learning Korean as second language for foreigners. If you want to learn Korean daily, you need to subscribe his podcast.

2. sendmetokorea.com
Mr.Sun and his friends take and upload some photos on Korean streets. They don't try to disguise the street photos in fancy like a typical tour magazine. Instead, they show the real Korea.

3. languagecast.net
Mr.Sun makes multi languages group. They meet together every Friday's night at Sinchon and record their voice in multi languages.

[Interview] Richard Thaler

A month ago, I read some books about behavior economics include "Nudge - Richard Thaler & Cass Sunstein" that becomes hot book now because the President of S.Korea Lee, Myung Bak recommended it to staffs of the Blue House.

Here is my review of the book. When I bloged it, I had a question

'When Nudge works effectively and efficiently?'

When the choice architect like government design nice nudge in order to make people move on their way, it should take cost. So, there is trade off between cost of designing nudge and value from designed nudge. That's reason why we cannot use nudge everytime.

As backing to the question, we need to know when Nudge is really necessary. I found the answer of the question from the interview with Richard Thaler.
He said it depends on the complexity of the problem. For example, here is a simple problem like which apple has better taste. We can easily find the way to get solution. However, here is a much difficult problem like which medical surgery is better for me? Unless we have some knowledge in the medical area, it's really hard problem. Like this medical problem, there are some complex problems that is happened barely sometime and have no enough feedback to make learning effect. At solving this kind of problems, we need nudge.

Here is the full text of interview from the Chosun Ilbo.