Goolge Keep Feeding YouTube

Jessi Hempel wrote a column, Google (Still) Loves YouTube on Fortune. After reading it, I'd like to share.

Despite a barrier YouTube faced up to(I mentioned it before, click here), Google keep investing into YouTube. Eric Schmidt, CEO of Google, regards Youtube as a data company, not a media company. Just like AdSense, they try to connect a video with advertisement by using an indirect way as well a direct way. For example, Some days later, it's going to happen that when people will watch how to cook a pumpkin pie for Thanksgiving day in Youtube, some kitchen products company would advertise their products.

These days, the barrier between online videos and TV channels doesn't matter. Both of them will be showed on a same device such as TVs, computer monitors, and even cell phone in a couple of years. And then, people will try to search and watch what they need, not just wait until broadcasting stations send it. Finally, YouTube will be a cash cow for Google.

Embed Google Map

As one method of embedding creative thinking on your blog, there is a Google Maps API, Application Programming Interface. Google created the Google Maps API to allow developers to integrate Google Maps into their websites with their own data points.

For example, Stephane MOT embeded his own map on his blog, Seoul Village to introduce some locations. This map is kept updating.

Here is his map.

View Seoul Village in a larger map

Differentiated your business from Ordinary

Would you like to work for Google? Break the Code.
Google made a difficult code to break and attached the post on the wall of M.I.T.
No one knows what the answer is until now, but someone guess the answer to the code implies information of a personnel section. Here is full text.

However, I see the code with another focus. Google made buzz with the code. Just like Seth Godin's saying, Google transform their wanted by being remarkable. It's enough to make attentions from greasy grinds. They have a surprising intellectual curiosity to know everything they can. Also, they have a strong competitive spirit. Therefor, it's working out to hire the talent that Google try to show them a hard nut to crack.

What Would Google Do?

If you have fun reading both below books: "The Long Tail" - Chris Anderson and Wikinomics- Don Tapscott and Anthony D. Williams, I highly recommend this book, "What Would Google Do(WWGD)" - Jeff Jarvis.

The book said that Google is the U.S. steel in our era.

During the Industrial Revolution, U.S. steel have been a mother of value. Those days every companies made vehicles, arms, and infrastructures like buildings, harbors, and dams using steel U.S. steel produced.

However, from now on Google is a mother of value. Google isn't any more the world biggest internet search engine but the world biggest knowledge company. The more we google, the smarter google is. Not only mass company, but also mass of niches will effect others' life style. For example, facebook.com or twitter.com is built by mass of niches. Google help the mass of niches to do their business.

First of all, the book said what google rules.

RELATIONSHIP + PUBLICNESS + OPENNESS + PLATFORM WAY = GOOGLE

Second, the book guess what if google ruled the world.

What if people who working for Media, Advertising, Retail, Utilities, Manufacturing, Service, Money, Public welfare, and Public Institions thank google way? There would be some amasing compaies like the Google Times, Google Shop, GT&T, Googlemobile, Google air, Google Capital, Google Hospital, and Google U.

We don't need to be google, but we need to know how to make value through google.